Marketing Strategy

How to Find Your Target Market

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How to find your target market

Building a picture of your ideal customers means you can send the right message, to the right people at the right time. Therefore, it’s the perfect place to start when building your marketing strategy. Market Segmentation The target market for your product may be as wide or specific as you like. There are 4 variables […]

Social Media Marketing

Berry Creative ways to increase engagement on Instagram

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Instagram is changing.   Instagram users will have noticed that their posts aren’t being seen by as many people as when our feeds were in chronological order. The reason for this being is that Instagram now promotes more “enjoyable” content, instead of just what’s new. How do they determine what’s most enjoyable? Numbers! When you […]